SotD, the Share of the Day !
today, the share of work will be served with a story about Facebook ;)
The Share of the Day will lead you to the daily work of Hélène Kérisit, a French photographer: Kudoos for her crossing the 1000-likes milestone !
https://www.facebook.com/helenetbHer work can't be summed up to daily pictures, there is a lovely story behind any of them !
The story about FB, then, came up when discussing with Hélène.
Social network mastodonts (Beboy, for example) have a big enough fanbase to receive multiple likes and shares on their pages so that the page keeps being seen and shared and populates more views: it's the snowball effect.
For smaller pages / groups, or people who start their activity (me, for example, 4 likes for my daily tips), it's getting harder, since no like/share means that our publications won't even reach your "acutality thread" so you might not even see articles from a page you like !
FB, on the contrary, decided to over-expose messages directly from the profile, and thus, some people started posting in double, by sharing their page articles on their main profile, but then, why would you want/need to like a page...
I won't even talk about the little (none) advertisement possible for the pages on our profiles (no link / buttons / access from my profile to my pages...).
FB got a good idea, however: for 1 week, it has been deleting the "phantom" accounts (including the ones you could buy to get more views), meaning that today's likes and shares will be more valuables and "pimped" accounts will fall in visibility.
FB only has to find a way to exhibit the pages more: better visibility in the news thread, and possibility to the creators to provide links directly from their main profile...
And you, how well do you manage your visibility in here when you need it ?
today, more than everyday, 1 share or 1 like = 1 happier koala !
T.
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