Peter Lik's success-story

the Share of the day !

I didn't know Peter Lik, but seeing that it's the success-story of the moment, i went looking for information.
- 500 000 000$ worth of sellings
- 1,6 millions $ / week
- a record worth 6,5 millions $ on a single picture ("phantom")

his secret to sell photos ?
- he usually owns a 100 000 square feet industry all dedicated to printing his pictures
- to be known (he chased the world record for a while), he printed a single copy of one of his picture, and invited his friends for a private auction, to make the price raise as much as possible. Once the impressive price was set, he hired a communication group to make the deal public and shared.

The money, he has, but apparently, the sense of art in photography, he and his buyers lack a bit. But if your intention with photos is business and selling, copy him, he seems to have found the right method !

http://petapixel.com/…/photographer-peter-lik-has-sold-nea…/

T.